This article originally appears at digitaladblog.com
In any client or customer-based business, it is now more important than ever to find innovative and creative ways to get leg up on your competitors.
Believe it or not, bulk texting or text message marketing is one of the most effective ways for businesses to reach their target audience. Whether that’s reaching out to previous clients and customers and re-engaging them with your company, or reaching out to new clients or customers to expand your reach, bulk texting is a great strategy to consider.
Overall, the main focus of your bulk texting marketing is to be done professionally and very carefully. If you don’t, you’ll risk turning your audience off and end up getting blocked or unsubscribed.
That being said, if you do it right you can see your business grow and succeed quickly and consistently.Why group texting is extremely effective
Group texting can be extremely effective. That being said, it is typically more effective for specific types of businesses. Stores that can offer special offers, coupons or new experiences through group texts, you may find that you start getting immediate clicks and responses.
If you can find a way to benefit from text marketing for your business, you will certainly see results that will improve your bottom line!How to build an effective text list
Did you know that an average of 80 percent of adults access the internet through your phone? Even better than that, over 90 percent of text messages that people receive are opened and read. That completely dwarfs the percent of emails that are opened and read, which tops out at around 22 percent!
One thing that makes text message marketing and bulk texting especially effective is somewhat counter intuitive. There are anti-spam laws in the United States that make it illegal to send SMS messages to users who do not want them. While this may sound like an obstacle, it actually can be a major asset as it forces you and your team to build and effective and powerful text marketing list.
One of the best ways to build out your text messaging list is to put a form on your mobile site that allows people to opt-in to getting your marketing messages. You can also put information throughout your site that gives people a number they can text to get on your list.
A great way to encourage more people to opt-in is to offer a special deal if they do. Something like 20 percent off of their next purchase, free shipping or some similar deal that both encourages them to opt-in and purchase from your site is a total win-win.Timing is everything
One major factor to keep in mind during this process is that timing is just as important as a well-crafted bulk texting campaign. A well-timed text to your massive address book about your latest special will be much more effective at times when people are looking to shop. Consider texts on Saturday mornings of early evenings on weekdays to see the traffic headed to your mobile site spike and your sales increase!